Larnaca has unveiled a new corporate identity to boost tourism, highlighting its rich history and commitment to sustainable tourism. The city’s rebranding showcases its unique character, ancient treasures, and modern hospitality developments, inviting tourists to create lasting memories in this living storybook city.
What is the new corporate identity of Larnaca aimed at boosting tourism?
Larnaca’s new corporate identity reflects its rich history and commitment to sustainable tourism. The rebranding showcases the city’s unique character, ancient treasures, and modern hospitality developments, all designed to invite tourists to create lasting memories in this living storybook city.
A New Chapter for Larnaca’s Tourism
In a move that marks a new era for the seaside city, Larnaca has introduced a fresh corporate identity, with the goal of reinvigorating its tourism sector. Deputy Minister of Tourism Kostas Koumis shared his excitement during the event. The city’s rebranding reflects its rich historical tapestry and culinary delights, spotlighting Larnaca’s sustainable tourism initiatives.
Remarkable for its historical continuum, Larnaca is not just a city but a living storybook that stretches back more than 4,000 years. Its new logo and identity are not mere surface changes; they represent a deeper transformation aimed at showcasing Larnaca’s unique character.
Sights and Sustainability
Larnaca is home to treasures like St. Lazarus Church and the serene Hala Sultan Tekke, nestled beside the mesmerizing Salt Lake. Yet, it’s not only about ancient wonders. The city is looking forward, with a keen focus on sustainable development.
Recent enhancements in hospitality infrastructure, like the uptick in hotel constructions, promise a bright future for tourism in the city. Despite bumps along the road, such as the challenges surrounding the port and marina development, the city’s officials remain optimistic about timely resolutions and progress.
Collaborative Efforts and Cultural Commitment
The Larnaca Tourism Development Company (Etap) has played a pivotal role in this rebranding journey, working alongside numerous stakeholders. Mayor Andreas Vyras commended the support from the European Bank for Reconstruction and Development (EBRD) and others for their contributions to the city’s development.
Etap President Dinos Lefkaritis underlined the new identity’s focus on sustainability and heritage. Emphasizing that Larnaca’s appeal lies in its authentic experiences, the city extends an invitation to tourists to come and create lasting memories.
Embracing the Future
The event was also an opportunity to showcase Larnaca’s diverse offering, with presentations by various service providers. The new corporate identity is seen as a beacon of modernisation for Larnaca, setting the stage for further growth and innovation in its tourism sector.
The framework for the rebranding was set by the collective effort of many, including the Deputy Ministry of Tourism and academic institutions like UCLan Cyprus University. Together, they are steering Larnaca towards a future where it can shine as a prime destination in the Mediterranean.
What is the main focus of Larnaca’s new corporate identity in boosting tourism?
Larnaca’s new corporate identity is focused on highlighting the city’s rich history, unique character, and commitment to sustainable tourism. The rebranding aims to showcase Larnaca as a living storybook city with ancient treasures and modern hospitality developments, inviting tourists to create lasting memories.
What historical treasures and modern developments does Larnaca’s new corporate identity showcase?
Larnaca’s new corporate identity showcases historical treasures like St. Lazarus Church and Hala Sultan Tekke, as well as modern hospitality developments such as new hotel constructions. The city’s rebranding emphasizes a balance between preserving its rich history and embracing sustainable tourism initiatives for the future.
How has collaborative efforts played a role in Larnaca’s rebranding journey?
Collaborative efforts involving stakeholders like the Larnaca Tourism Development Company (Etap), the European Bank for Reconstruction and Development (EBRD), and academic institutions like UCLan Cyprus University have played a crucial role in Larnaca’s rebranding journey. These efforts have focused on sustainability, heritage preservation, and enhancing the overall tourism experience in the city.
What is the significance of Larnaca’s new corporate identity for the city’s future tourism sector?
Larnaca’s new corporate identity is seen as a beacon of modernization for the city, setting the stage for further growth and innovation in its tourism sector. The rebranding represents a deeper transformation aimed at showcasing Larnaca as a prime destination in the Mediterranean, offering authentic experiences and inviting tourists to create lasting memories in this unique city.
