Public perception plays a vital role in the success of tourism in Cyprus, with positive reports boosting tourist arrivals and revenue. Deputy Tourism Minister Kostas Koumis emphasized the need to maintain a positive image by highlighting the island’s strengths and fostering collaboration between local authorities and the tourism sector for sustainable growth.
LXM Media shines bright with a gold win at the Cyprus Tourism Awards for their outstanding work in WIZZ magazine, elevating Cyprus tourism with captivating content. With a reach of over 72 million readers annually, their innovative storytelling and stunning visuals create unforgettable travel experiences.
The Cyprus Equity Fund Initiative, backed by €37.5 million, is ready to bolster small and mediumsized enterprises with investments starting this autumn, spearheading economic growth and innovation. Meanwhile, the tourism sector in Cyprus remains resilient, with a rise in arrivals and revenue, showcasing the enduring allure of the island despite recent challenges.
The Paphos Tourism Board’s new app uses augmented reality to bring the myth of Aphrodite to life at seven key locations, offering immersive audiovisual storytelling and historical insights for tourists. Available in multiple languages, the app provides a modern twist on ancient tales, blending rich history with cuttingedge technology to enhance the visitor experience in Cyprus.
The tourism industry in Cyprus has resiliently adapted to challenges like misinformation and economic fluctuations, showcasing its strength and adaptability. Deputy Minister of Tourism Kostas Koumis’ proactive management strategies have helped reroute bookings, maintain air connectivity, and emphasize Cyprus’s infrastructure and natural beauty, ensuring the sector’s continued success.
In the quest for sustainability, the tourism paradigm is shifting from a focus on increasing visitor numbers to prioritizing quality experiences, environmental protection, and community support. This transition aims to safeguard natural and cultural attractions while ensuring longterm industry viability and memorable travel experiences.
Cyprus shines as a ‘Strong Innovator’ in Europe, showcasing a vibrant ecosystem at events like ‘Bash 2024’ to boost collaboration among startups and investors, propelling the region’s innovative spirit. On the real estate front, debates over shortterm rentals and investments like the Latchi harbour expansion in Polis Chrysochous shape the dynamic landscape, while financial sectors see shifts in the House Price Index and a focus on corporate responsibility with Island Oil Holdings leading the charge.
Cyprus’s economy remains stable with a 3 percent inflation rate, while sectors like electricity, housing, and hospitality see price increases. Tourism is booming, exemplified by Polish airline LOT’s increased flights to Cyprus, indicating a growing number of Polish visitors. Despite minor setbacks in the stock market, the economy showcases resilience and adaptability amidst these changing trends.
The decline in British tourism to the northern regions has been attributed to changing travel preferences, economic downturns, and the rise of alternative destinations. Factors such as geopolitical influences and changing travel habits have also played a role, leading to fewer British visitors compared to the early 2000s. The tourism industry in the north must now reassess and innovate to recapture the interest of a market that seems to be steadily retracting, while also exploring new opportunities for growth with emerging visitor demographics like Turkish travelers.
LOT Polish Airlines has resumed flights to Cyprus after a 2year hiatus, starting with four weekly flights in winter and planning to increase to six by summer 2025. This marks a significant return to air connectivity between Poland and Cyprus, reflecting the growing tourism demand and Cyprus’s status as a key destination.
