Fashionista in North Cyprus is the go-to online store for trendy and affordable clothing imported from international brands. Founded by Sally Sghair in 2015, the store is set to open a physical location in central Kyrenia within the next two months. They offer stylish party dresses, casual wear, shoes, bags, and swimwear to a diverse clientele and emphasize the importance of providing high-quality clothing at reasonable prices.
What is the story behind the online store Fashionista in North Cyprus?
Fashionista, founded by Sally Sghair in 2015, is an online store in North Cyprus, offering trendy and affordable clothing imported from international brands. The store caters to a diverse clientele, providing stylish party dresses, casual wear, shoes, bags, and swimwear. Sally plans to open a physical store in central Kyrenia within the next two months, offering both in-store and online shopping options.
Discovering the Concept
Online shopping is gaining popularity worldwide for its trendiness and time-saving nature. Gone are the days of waiting in long lines for fitting rooms; now, you can shop from the comfort of your own home. While online shopping has become widespread in Scandinavia and England, it is just starting to catch on in North Cyprus.
Meet Sally Sghair, a young woman from England with Libyan roots, who founded an online store called Fashionista in October 2015. With a rapidly growing customer base, the store has quickly become a go-to for fashion-forward shoppers in the region.
The Story Behind Fashionista
Sally moved to Kyrenia two years ago and immediately noticed the lack of stylish and affordable clothing options in Cyprus. With a passion for fashion, she decided to start her own store, importing international brands to cater to the needs of the local market.
Currently, Sally is on the hunt for a prime location in central Kyrenia to open a physical store within the next two months. In the meantime, customers can order clothes through Fashionista’s Facebook page, with the idea of offering both in-store and online shopping options once the store opens.
What to Expect from Fashionista
Primarily importing clothes from London, Fashionista offers a range of trendy party dresses. However, due to increasing demand, Sally plans to expand the store’s offerings to include casual wear, shoes, bags, and swimwear. She emphasizes the importance of providing high-quality clothing at reasonable prices while ensuring that each design is limited in stock to maintain a sense of exclusivity for her customers.
Fashionista caters to a diverse clientele, from young girls to women in their forties. Many customers work in casinos where formal attire is required, making the store’s selection of trendy dresses particularly appealing.
The Future of Fashionista
Sally is optimistic about the future of her business. One of the main challenges she faces is finding a reliable and efficient way to deliver clothes from London to North Cyprus. However, she is determined to overcome any obstacles, thanks in part to the unwavering support of her boyfriend, who encouraged her to follow her dreams and open the store.
With North Cyprus being a great place for small businesses to grow and thrive, Sally is confident that Fashionista will continue to succeed and cater to the fashion needs of the region.
The story behind Fashionista in North Cyprus teaches us a few lessons. Firstly, it shows that identifying a gap in the market and catering to the needs of a specific clientele can lead to a successful business venture. Sally noticed the lack of stylish and affordable clothing options in the region and decided to import international brands to cater to the local market. In doing so, she has become a go-to for fashion-forward shoppers in North Cyprus.
Secondly, the success of Fashionista emphasizes the growing trend of online shopping worldwide. While it has become widespread in many countries, it is just starting to catch on in others. Sally’s decision to offer both in-store and online shopping options shows an understanding of the changing nature of retail and the importance of catering to different shopping habits.
Finally, the challenges Sally faces in finding a reliable and efficient way to deliver clothes from London to North Cyprus highlights the importance of logistics in running a successful business. Overcoming these types of obstacles is essential for growth and ensuring customer satisfaction.