Famagusta is targeting German tourists by highlighting its attractions at ITB Berlin 2024, leveraging technology with a new mobile app for virtual tours. The Famagusta Tourism Board aims to position Cyprus as a top Mediterranean destination through global promotion efforts showcasing their diverse offerings in outdoor activities, gastronomy, and agritourism.
What is Famagusta’s strategy to attract German tourists?
Famagusta aims to draw German tourists by showcasing its diverse attractions at ITB Berlin 2024, including outdoor activities, gastronomy, and agritourism. Leveraging technological advancements, they’ve introduced a mobile app for virtual tours, enhancing the travel experience. Strategic marketing and global promotion efforts underscore their commitment to positioning Cyprus as a top Mediterranean destination.
Efforts at ITB Berlin 2024
The Famagusta Tourism Board (Etap), accompanied by key business figures, made a significant appearance at the “ITB BERLIN 2024,” a leading international tourism fair. Their mission was to spotlight Famagusta’s allure and to spur an increase in German visitors to the region. Giorgos Kafkalias, an official representative of Etap, recognized the German market’s pivotal role in Cyprus’s tourism industry—it’s the titan of European travel markets and brimming with potential for the coming years.
Despite economic hurdles facing Germany, Etap maintained a cautiously optimistic outlook. Their interactions suggested that the tourist inflow from Germany might parallel the previous year’s, even if a marginal dip occurred. This sentiment underscores the resilience and appeal of Famagusta as a travel destination.
A Diverse Tourist Experience
Etap didn’t miss the opportunity to express the multitude of experiences Famagusta offers. German travel agents showed interest in the district’s special tourism forms, ranging from outdoor activities like hiking and cycling to diving, gastronomy, and agritourism. These diverse offerings complement the conventional summer beach tourism, providing a year-round attraction.
Famagusta’s bounty doesn’t stop at its award-winning, pristine beaches. It’s a treasure trove of activities suited for an array of visitors: families with children, young couples, and the over-55 crowd. Kafkalias proudly noted that the district’s charm lies not only in its natural beauty but also in its ability to deliver memorable experiences to every tourist, regardless of the season.
Technological Advancements in Tourism
With technological strides, Etap showcased an innovative mobile app designed to give virtual tours of Famagusta’s points of interest. This digital guide serves as a window to the rich culture and history of the area, allowing visitors to explore attractions with ease and depth.
The app is part of a broader strategy to digitize the travel experience in Famagusta, making it more accessible and engaging for tech-savvy tourists. It highlights Etap’s commitment to blending tradition with innovation, ensuring that the district’s heritage is preserved while keeping pace with modern tourism trends.
Ongoing Promotion
The participation in “ITB BERLIN 2024” is just one of the many steps Etap intends to take in its endeavor to promote Famagusta on the global stage. They are setting sights on other prestigious international tourism exhibitions to showcase the province’s wonders. This initiative dovetails with the Deputy Ministry of Tourism’s efforts to present Cyprus as a prime tourism destination worldwide.
Through strategic marketing, partnerships, and leveraging digital tools, Etap aims to enhance Famagusta’s visibility and attract a surge of international visitors, cementing Cyprus’s status as a jewel in the Mediterranean tourism crown.
How is Famagusta targeting German tourists?
Famagusta is targeting German tourists by showcasing its diverse attractions at ITB Berlin 2024, including outdoor activities, gastronomy, and agritourism. They are leveraging technology with a new mobile app for virtual tours to enhance the travel experience and position Cyprus as a top Mediterranean destination.
What efforts did Famagusta Tourism Board make at ITB Berlin 2024?
The Famagusta Tourism Board (Etap) made a significant appearance at ITB Berlin 2024, a leading international tourism fair, accompanied by key business figures. Their mission was to highlight Famagusta’s allure and increase German visitors to the region. They recognized the pivotal role of the German market in Cyprus’s tourism industry.
What kind of diverse tourist experiences does Famagusta offer?
Famagusta offers a variety of tourism forms, including outdoor activities like hiking, cycling, diving, gastronomy, and agritourism. These diverse offerings complement conventional summer beach tourism, making Famagusta a year-round attraction for families, young couples, and older visitors.
How is Famagusta incorporating technological advancements in tourism?
Famagusta is embracing technological advancements by introducing a new mobile app for virtual tours, allowing visitors to explore the area’s points of interest with ease and depth. This digital guide showcases the rich culture and history of Famagusta, blending tradition with innovation to enhance the travel experience for tech-savvy tourists.
