influencer marketing

Cyprus’ Fidias the first influencer MEP

Fidias Panayiotou, a social media influencer from Cyprus, has made history by being elected as a Member of the European Parliament (MEP). His victory highlights a new era in politics, emphasizing the power of individual charisma and direct voter engagement over traditional party structures.

Enhancing Transparency in Influencer Marketing in Cyprus

By Demis Papadopoulos

Cyprus is making strides in enforcing transparency in influencer marketing by requiring clear disclosures in promotional content. The Consumer Protection Service and Advertising Control Agency are collaborating to educate consumers and influencers through guidelines and awareness campaigns, ensuring ethical standards are upheld.