Shoppers are being offered “win-win” loyalty cards, giving them cut-price purchases at the same time as supporting charity. Lemar supermarket customers can sign up for the card which will give them a 3 per cent discount on their shopping excluding alcoholic drinks, tobacco and newspapers – while giving 2 per cent of the bill to their choice of charity: Kyrenia Animal Rescue or the Help Those With Cancer Association (Tulips).
The “KAR card” was launched last Saturday, followed on Thursday by the card for Tulips, and Lemar said they would also support both charities through further events and donations. A large sack of dog food was presented to KAR at the launch.
KAR chairman Margaret Ray said they were “immensely grateful” to the firm for the “generous benefit”. “This project shows Lemar to be a forward-thinking company with a proactive attitude regarding the problem of stray and abandoned animals,” she added.
Tulips volunteers Carole King and Sue Tilt said in a statement: “We are thankful for this gesture. This kind of regular income is invaluable for the association, with current high monthly costs, to keep it up and running.”
The loyalty cards are free of charge; to apply for a KAR card, email firstname.lastname@example.org, or contact email@example.com for a Tulips card. Applications will be notified by email when their card is ready for collection.